SEO is a vital part of any digital marketing business. You can create engaging content that has visitors coming back for more but it doesn’t matter if you’re not driving organic traffic to the website.
To get traffic to a website you need to use SEO practices. From keywords to backlinks, SEO is the driving force behind top search engine results. If you don’t have an in-house SEO expert, you and your clients are missing out—and this is when white label SEO comes into play.
If you’re not sure what white label SEO is or if you really need these services? We’ll take a look at what the services provide, along with the benefits.
A Quick Look at White Label SEO
Okay, white label SEO services are similar to ghostwriting. So, sometimes you have another writer create content that is sent to the client under your or the company’s name. The content creator is your ghostwriter, and white label SEO is the same.
The SEO services take care of the practices and you provide the completed project to your client. Unless you let the client know you’re not the SEO expert, they’ll presume you’re the one finding the relevant keywords and authoritative backlinks. Still a little confused? Here’s an example of white label SEO services.
Your digital marketing agency has multiple clients and each is ordering hundreds of SEO-optimized content per month. You can’t handle the workload or have the time to spend on SEO, so you contract a third party. In this case, it’s a white label SEO service. The service knocks out the optimized content, you place your name on it, and your clients are thrilled with the prompt delivery.
Now that you have a general idea of what white label SEO offers, you may also understand how it can benefit your company. Still not sure if it’s the right option for your business. Here’s a look at some additional benefits.
Benefits of White Label SEO
Even if you have in-house SEO services, it still pays to consider partnering with a reseller.
Services are Scalable
Scalability is almost always a benefit. This means you can adjust the scope of the services to meet your needs. You may have a great staff that creates top-notch content. Your clients love the content but complain it’s not generating traffic. Your staff may not be familiar with the technical side of SEO, this is when white label services come in handy.
You can outsource the technical bits without paying for new content. If you need everything, including the content, you can outsource the entire project. The choice is yours. This also means you can take on more clients and deliver work under your brand. Just imagine what this can do for your bottom line. Suddenly, you’re increasing revenue without having to hire an entire team just to work on SEO.
Access to Experience and Expertise
Experience and expertise aren’t always the same, especially when it comes to SEO. Experience refers to an understanding of best SEO practices, and these are constantly changing. Basically, every time Google updates its algorithm SEO needs change. A white label SEO service keeps up with these changes, even the tiny ones.
Expertise refers to knowledge of a niche. Chances are, your clients are all over the place when it comes to niches. You and your staff don’t have the time to research every niche. If you do, you may want to consider changing your services. Researching niches is time-consuming, especially when you get into specialty ones—this is what white label SEO services excel at.
Most work across a variety of niches and have at least a passing familiarity with what’s needed to boost the site’s rankings. Even if your client is in a tiny niche like yoga for pet owners, the white label service can provide optimized SEO content.
Increase Your Branding Opportunities
Chances are your clients are searching for one-stop solutions. They want a digital marketing company that provides everything they need to generate organic traffic. Using white label SEO services gives you the opportunity to boost your brand awareness. You can deliver optimized content under your brand.
The white label services aren’t looking for recognition. Their brand is based around providing SEO services for businesses like yours. They don’t have time for or want individual clients looking for optimized content. This means you can take all of the credit for the completed project.
When you can continuously deliver optimized content that produces results, you’re building trust and loyalty with your brand.
You Can Focus on Your Clients
Instead of spending countless hours working on SEO, you can focus on your relationships with your clients. While you want to continue building your business by attracting new clients, you also want to keep your existing ones.
A great way to do this is by focusing on the relationship. This can mean adding new services and optimizing existing ones. You’ll have plenty of time to focus on your business when someone else is handling the SEO aspect.
Reduces Your Overall Costs
If the other benefits aren’t convincing you to outsource your SEO needs, then the savings should get your attention. Hiring an in-house SEO team is expensive and it’s not always easy to find qualified personnel.
There’s a shortage of qualified SEO specialists and not many are certified. You can always send someone from your team to school, you can find several opportunities online that even provide certificates. However, the courses aren’t cheap and they’re time-consuming. Not only are you paying for the classes but you’re also losing a valuable team member.
You can reduce SEO costs significantly by outsourcing the project. Yes, white label SEO services come with a fee. Don’t forget the services are also scalable. You’re only paying for what you need. Best of all, you can recover some or all of the cost of the service with a markup. Basically, the client is paying for the white label Seo services.
Using White Label SEO Makes Sense for Your Business
SEO can indeed be cumbersome and complex, yet it remains an indispensable element of a successful online presence. Rather than grappling with the intricacies of keywords, backlinks, and other technical SEO elements, entrusting these tasks to a white label SEO service can be a game-changer.
Such a service handles all the SEO intricacies, allowing you to channel your energy and resources into expanding your business and enhancing your profitability.